Terms & Conditions
For Smartcellular.co.uk

Privacy Policy

Privacy Policy

Customer Service 02039358546


We will only use your data to give you the best experience.


We’ll protect your data like it’s our own.


You decide what and how you hear from us.


Your info is 100% secure with us, if we don’t need it, we’ll delete it.


We will only ask for the information we need.


By using our site Smart Cherry Mobiles - trading as Smart Cellular, you agree to this Policy. This is our entire and exclusive Privacy Policy and it supersedes any earlier version. Our Terms of Service take precedence over any conflicting Policy provision. We may change our Policy by posting an updated version on our site. This Policy is governed by English law, excluding conflicts of law principles. Any legal actions against us must be commenced in England within one year after the claim arose or be barred.

How we use your information

We use your information in several different ways — what we do depends on the information. Please see below what information you will need to provide us and what we use it for.


Name and address - So we can deliver your purchases to you

Phone number - We send you delivery service messages by text updates

Email - We contact you to send you information about your order and any other questions you may have


Take payment and give refunds - We receive your payment and issue your refunds.

Fraud prevention and detection - To prevent and detect fraud against either you or Smart Cellular


What you’ve said to us — for example, over the phone, on Live Chat, or on Email.

Provide customer service and support- We’ve got to do this to perform our contract with you

Train our staff- So that, when you contact us, you get the best possible customer service


What you’ve bought and what you’ve stored in your basket for another time

Sell you things - To ensure you are getting you what you want

Provide customer service and support, and handle returns - To ensure you have the best buying experience

Finding out what you, and other customers, like- To ensure we are giving you what you want, and to stay ahead of the competition


Information you give us when you browse our site including your IP address and device type and your location data.

Improve our website and set default options for you (such as language and currency)- To give you the best possible shopping experience

Protect our website - To prevent and detect fraud against either you or Smart Cellular and to meet our legal obligations about looking after your data

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our outstanding customer experience. We also anonymise and combine personal information and use it for purposes such as testing our IT systems, research, data analysis, improving our site and services.


We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is essential in order do that. We may give information about you to the following companies and organisations who may use it for the same purposes as set out above:

(a) to other companies in the Group.

(b) to employees and agents of the Group and other approved third parties to administer any accounts, products and services provided to you by the Group now or in the future.

(c) to anyone to whom we transfer our rights and duties under our agreement with you.

(d) if we have a duty to do so or if the law allows us to do so


We’ll only hold on to your information for as long as you are a customer after three years we will delete your information from our systems. If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account, or it is no longer needed to provide the services to you.


This website uses Adobe Analytics, a web analytics service provided by Adobe, Inc. ("Adobe"). Adobe Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Adobe on servers in the United States. Adobe will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Adobe may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Adobe's behalf. Adobe will not associate your IP address with any other data held by Adobe. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.


We offer secure web pages to collect certain kinds of user information and we store certain kinds of data in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures implemented by our Site reduce the likelihood of security problems to a level appropriate to the type of data involved.


You have a lot of rights in regard to your personal information:

  • The right to be informed about how your personal information is being used.
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office
  • If you want to exercise your rights, have a complaint, or just have questions, please contact us.


If you want to exercise your rights, have a complaint, or just have questions, please contact us.



A 'cookie' is a file in your web browser that enables us to recognise your computer when you visit the site. They are used by websites to collect information, such as how many people visit and return to the site, what products are being bought and to make certain parts of the site work properly. We use cookies for a number of purposes including helping us to manage a customer when they are logged in or out, ensuring the authenticity of registered customers or to monitor traffic and provide mechanisms for online shopping. Whilst you don't need to accept cookies in order to browse much of our web site or to access many of our services, you must have cookies enabled if you wish to shop online.


We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the website or other Smart Cellular services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Smart Cellular.


We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint

please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.

You can contact our privacy team by dropping us a line at sales@smartcellular.co.uk else through Customer Care Live Chat via the Smart Cellular website. Or if you’d like to, you can write to us at:

Smart Cellular,

Eliot Park Innovation Centre,

4 Barling Way, Nuneaton,

CV10 7RH


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here . Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.